Global boom in K-dramas, K-pop raises beauty, food exports: report

Global boom in K-dramas, K-pop raises beauty, food exports: report

The rising global popularity of Hallyu (Korean Wave) content such as K-pop and K-dramas is simultaneously boosting world interest in and demand for domestic consumer goods. This is according to a research report conducted by the Institute for International Trade of the Korea Inte...

Nov 12, 2026